The way to make a computer better is to reboot it. By hitting that button, you halt the instructions it has always used, upgrading it with newer and better instructions. This is the same way digital marketers should take action with their funnels – they should keep rebooting them to make them better.
This podcast aims to solve common problems that businesses have with the strategy, implementation and measurement of their digital marketing.
I recently joined the Funnel Reboot podcast to answer, what needs to be done with marketing data to make it usable?
Essentially, it must be taken from its original source, formatted cleanly, and put into your database to be analyzed. This is handled by a process called ETL, Extract, Transform & Load. This process can be painful, slow, and very manually, but AI and automation is now facilitating this dataflow to be almost entirely done by technology. Tune into the episode to hear how I help them get familiar with how this works from a marketer’s perspective.
Episode 61: Tools for Wrangling Marketing Data, with JD Prater the Head of Marketing at Osmos
Should You Build or Buy a Data Importer?
But before you jump headfirst into building your own solution make sure you consider these eleven often overlooked and underestimated variables.
view the GUIDE
.png)
%201.svg)